Is your E-Commerce website PCI compliant?

With all the recent credit card and personal information breaches in companies of all sizes you should seriously consider assessing and evaluating your risk exposure. If you are planning to accept credit cards online, plan to roll out a new e-commerce website or you are already accepting credit cards online, it is critical to review and perform a risk assessment so that you can determine how to minimize your liability and exposure regarding potential breaches.

The Payment Card Industry (PCI) compliance guide has multiple categories and numerous compliance guidelines to follow that depend upon the volume of your yearly credit card charges. While attaining PCI compliance can be an expensive and time-consuming task, most companies can simplify the process by shifting most of the burden to merchant services. It is critical to take the right approach and to minimize all of the risk associated with breaches and personal information leaks, especially when it can easily be avoided. Each time you place an order online, do you wish that the merchant took all the right precautions and that they did not store your credit card information?

PayPal was able to quickly grow and attract clients due to awareness and importance of protecting personal and financial information online. Instead of worrying about every single e-commerce website at which you shop, you only have to worry about PayPal to protect your data and keep it safe.

Merchant services such as PayPal.com, Stripe.com, Authorize.net and others do offer solutions that will reduce your PCI compliance requirements and help you do your part in protecting your customers. Instead of credit card information being passed via your servers, it is possible to send most (or all) of the sensitive information directly to the merchant over an encrypted Secure Sockets Layer (SSL) communication channel directly from the client without using your server to transfer the details. Companies such as these spend a lot of money to protect all of that information.

This process will help to significantly minimize risk and exposure. Even if you need to bill at certain intervals or during certain points as initiated by your customer, it is possible for actual credit card information to be securely stored on merchant services servers. And, during the initial credit card entry screen, you will be provided with a token that will point to that credit card. This methodology prevents actual credit card information from being exposed if your servers are compromised.

Most of today’s large hosted e-commerce packages are already PCI Compliant, however it is essential that you verify and confirm. Even if credit card information is stored on their servers you still want to ensure they are doing everything possible to keep all of your personal information safe. Visit mobiledeveloped.com to find out more about protecting your mobile store and mobile transactions.

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SEO Services, Mobile App’s and Website Promotion

You have just released your website, your app or product to the web…now what? Hopefully, you have a strategic marketing plan in place prior to the development stage of your business. By doing so firstly, you will not have to wonder what to do next and your product will be directly influenced by your marketing plan and branding initiatives during development so that everything will fit perfectly together from the feature set, design to the look and feel of your product. Everything should be in perfect harmony and pre-planned prior to actual development. Let’s say that you did not create your marketing plan before you started or you are just researching your marketing and promotional options at this time — where do you start?

Your website should be optimized with the latest and proven Search Engine Optimization (SEO) practices and you should ensure that all keywords, titles and content is correctly formatted. Organic targeted traffic is free and should always be capitalized upon. However, it is a long term strategy as it takes time to build the necessary content and perform successful on-site optimizations. For this to truly work, it also requires off-site optimizations, as well. Once your content is shared on higher-ranking websites, users, also known as traffic, will begin to flow to your pages and your organic SEO page ranking will rise within search engine results. Do not forget to keep optimizing and testing your layout and pages with A/B page testing.

Sometimes, it is unclear which exact targeted keywords will generate the most and more profitable sales. Utilizing Pay Per Click (PPC) advertisements such as Google Adwords can prove highly effective in driving traffic to your website in minutes and can help you quickly and efficiently test out different keywords and compare results. Depending on your company, branding and culture, it could be quite beneficial to utilize the right social media channel and to share valuable content there, as well.

If you have just released an app then encouraging users to rate and review your app can be highly insightful and helpful in your app becoming more popular within the app stores. Do not forget to capitalize on other influential websites that help users find new apps that can also help drive traffic to your app.

More traditional marketing efforts such as banner ads, email campaigns and direct mail campaigns might still make sense depending on the type of company. It is important to analyze and pinpoint your users and target demographic which will help you to determine the best methodologies to reach such users and the most cost effective way to do so.

Your resources, budget and how much you will do in-house or outsource will ultimately help to shape your marketing and promotional strategy. Sometimes, more of a creative approach mixed with using the proper social channels for your audience can help your product, website or mobile app bring market awareness and users to your website and app as a highly cost effective approach. Do not worry if you feel a little overwhelmed. Mobile Web App Development can help you establish your strategy along with your app development, website development or e-commerce store development.